VSCO Film for ACR 9, 8 & 7: Why do my photos look really flat with VSCO Film applied?

Most likely the custom camera profiles are not loading properly, or you're trying to use the Pro version with a camera that isn't supported. You should see the corresponding film profile loading into the camera calibration panel at the very bottom of the develop module each time you click a pro film preset. If you're seeing it switch to "ACR 4.4" or something other than the correct film, this is probably your problem.

If you are using a camera that's supported and this is happening, try running the installer again as the custom camera profiles may not have installed properly.