It’s no secret that in order to excel in the creator economy, you have to operate much like a small business. At VSCO, our mission is to nurture creativity so you can make it. We are dedicated to helping creators showcase their work and reach their professional goals.
One of the tools essential to reaching that growth and exposure is being able to review your own engagement data. That’s why we’ve created Profile Insights.
Seek Growth, Not Comparison
It can be tempting to measure your success against others, but every profile, audience, and creative journey is unique. Profile Insights helps you understand how your work is resonating with the VSCO Community by providing insights into key metrics like views and engagement levels.
This feature, available on iOS and web for our Pro members, is designed to help you track your reach and make informed decisions about your content strategy. These insights can help you understand which content resonates most with your audience, how your audience is interacting with your content, and how your visibility changes over time.
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Within Profile Insights we also provide tips for how to grow your network on VSCO. These include ways to get inspired, chances to get paid by entering Brand Challenges, or how to be featured in the VSCO Collection.
While Profile Insights is a powerful tool for tracking your progress, it’s important to use it as a means to measure your own performance, rather than focusing on comparison or competition with others. You may notice that we do not provide any metrics ranking performance against other creators– we have intentionally designed Profile Insights to encourage personal growth over external validation.
Your insights are meant to empower you with data while maintaining a positive and healthy experience on VSCO. It is our hope that this data can be used to guide you rather than define you.
For more information about how to use Profile Insights, visit Understanding Your Profile Insights.
Your Insights, Your Data
While Profile Insights offers valuable analytics, we prioritize your privacy and security. Your insights data is used to generate reports that only you can see, unless you choose to share them. This data is always collected in accordance with our Terms of Use and Privacy Policy.
Learn more about safety on VSCO.
Last updated March 2025